Copying SMS figures into a spreadsheet before a board pack goes out is the kind of task that eats an afternoon and still ends up a week out of date by the time anyone actually presents it.

Connected through Zapier, Mobile Message can set that data straight into Syft Analytics instead of leaving it for someone to type in later. A delivery status update can set data in a field you have already created in Syft, and an inbound reply can do the same for reply volume, so the numbers sitting inside your financial reporting stay current without anyone pulling figures out of a messaging dashboard by hand. New fields can be created in Syft as your reporting needs change, ready to receive whichever messaging figures matter to the business next, and existing fields can be modified as those needs shift again later on. Whoever pulls the monthly report together in Syft opens it to find the messaging numbers already sitting there alongside everything else, rather than a note to chase someone for a screenshot of last month's totals.