October 2026

Sync Shopify customers whose number is on their address

Shopify contact sync now uses the phone number on a customer's default address when their contact details don't have one, so more of your customers come across to Mobile Message automatically.

Integrations Contacts Shopify guide →

Match replies you fetch to the messages they answer

GET /v1/inbound now returns original_message_id and original_custom_ref for each reply, the same as the inbound webhook.

Reply in Messenger to people who have unsubscribed

When someone who has unsubscribed texts you, you can now reply to them in Messenger. A warning shows they have unsubscribed, and you can re-subscribe them in one click.

Smoother History and Unsubscribes exports

Exports now download like any other file, with progress shown by your browser, and Excel exports save as .xlsx.

Sending Contacts

Introducing What's New

Everything we have built and improved since launch is now listed here, newest first. We add to it every time we ship something new.

Support

September 2026

Live chat inside the Shopify app

Shopify merchants can now chat with our support team without leaving the Mobile Message app in their Shopify admin.

Integrations Support Shopify integration →

Save contacts and unsubscribe numbers from Messenger

Save a number as a contact or unsubscribe it straight from a Messenger conversation. The message composer has been tidied up too.

Buy credits and dedicated numbers through the API

Top up SMS credits or add a dedicated number from your own code, using your saved card. Each API key has its own purchase settings, and every purchase comes with a tax invoice.

Shopify campaigns

Write and send SMS campaigns to your synced Shopify customer lists, right from the Mobile Message app in Shopify. Discount codes and links are checked before anything goes out.

Faster list sends through the API

Sending to a large list through the API now returns straight away while the messages are prepared in the background. Use the new GET /v1/sends endpoint to follow progress, and filter recipients by who clicked a link.

Clearer confirmation after you send

The confirmation after you press Send now tells you exactly what happened, whether your messages went out, were scheduled or are still being prepared.

Sending

Big sends are ready to go sooner

Sends to large lists are now prepared in the background, so you can carry on working as soon as you press Send.

Sending

The Partner Program

Earn credit for referring businesses to Mobile Message. Partners get referral links for any page on our site, ready-made promotional assets, and can spend their partner balance on credits.

August 2026

Tables remember your page size

Choose how many rows to show once, and every table in the app remembers it next time.

Account

Sender ID details checked as you type

The sender ID application form now checks your business details against the Australian Business Register while you fill it in, so anything that needs fixing is caught before you submit.

Inbound automations

Respond to incoming messages automatically. Create rules that trigger on a keyword or on any reply, then send an auto-reply, forward the message by email or SMS, add the sender to a list, unsubscribe them or call a webhook.

Shopify abandoned cart recovery

Win back abandoned carts with SMS sequences, unique discount codes, quiet hours and link tracking. Recovered sales are reported in dollars, so you can see exactly what SMS brought in.

Integrations Shopify guide →

Opt-outs show in Messenger

STOP replies now appear in Messenger conversations, so you can see exactly when someone unsubscribed.

Messenger

Link tracking with short links

Links in your messages can be shortened automatically and tracked. See who clicked in History, and use the API to shorten links and look up clicks by message.

More ways to use SMS in HubSpot

Schedule messages from the HubSpot SMS panel, trigger workflows from inbound SMS using new contact properties, and use the Send SMS action in lead-based workflows.

Integrations HubSpot guide →

Signed webhooks

Turn on HMAC signing for your webhooks to confirm that every request really came from Mobile Message.

Free SMS spam tester

Find out whether your SMS looks like spam before you send it. Text your message to our free tester and get a score, a preview of how it arrives, and practical advice on improving it.

Free tools Try smstest.au →

July 2026

Bulk contact sync in the API

New endpoints let you create or update contacts in bulk and keep list membership in step with your own system.

API Contacts API documentation →

Trust Centre

Everything a security or procurement review needs in one place, from hosting and encryption to backups and our availability commitment.

Auto top-up, rebuilt

Turn on automatic top-ups in a couple of clicks when you buy credits, add a backup card, and let top-ups happen mid-send so a large campaign never stalls.

Getting-started checklist

New accounts get a live checklist on the dashboard that ticks off each setup step as you complete it.

Account

Webhook errors explained in plain English

Webhook delivery logs now explain each error code in plain English, so you know what to fix on your side.

Shopify SMS subscriber lists

Keep a list of the Shopify customers who have agreed to SMS marketing. It updates automatically whenever their consent changes in Shopify.

Integrations Shopify guide →

HubSpot SMS panel

Send and read SMS from the sidebar of any HubSpot contact, deal or ticket. The whole conversation shows as a chat thread, with a one-click opt-out link for marketing messages.

Integrations HubSpot guide →

June 2026

Custom fields in templates

Your custom contact fields now appear in the tag picker when you write a template.

Remove contacts from a list in bulk

Select as many contacts as you like in the Manage Contacts window and remove them from a list in one go.

Contacts

Easier HubSpot list syncing

All of your HubSpot lists now appear in a searchable, sortable table, with Enable all and Disable all buttons for syncing.

Integrations

Messages wait out maintenance instead of failing

If part of our sending system is briefly unavailable, your messages are held safely and sent automatically as soon as it is back.

Sending

Smarter login protection

Sign-in security now adapts to risk. Most people sign in without a challenge, while suspicious attempts get extra checks.

Security

Published Service Level Agreement

We commit to 99.9% platform availability each month under a formal SLA, with a service credit you can claim if we fall short.

Extra encryption for sensitive data

Particularly sensitive details now carry an additional layer of AES-256 encryption, on top of the encryption that already protects the database.

Security Trust Centre →

May 2026

HubSpot SMS in deal and company workflows

The Send SMS workflow action now works in deal and company workflows, texting the associated contact.

Integrations HubSpot guide →

Salesforce integration

Send and receive SMS inside Salesforce. Text contacts and leads from their record page, send to campaigns and list views, and see replies and delivery results without leaving Salesforce.

Integrations Salesforce guide →

Bigger API batches and safe retries

Send up to 10,000 messages in a single API request, and add an Idempotency-Key header so a retried request never sends twice.

Send SMS from Shopify Flow

Add a Send SMS via Mobile Message step to any Shopify Flow automation. Order and fulfilment messages can now include the shipping company too.

Integrations Shopify guide →

Backup card for automatic payments

Add a second card to your account and automatic payments switch to it if your main card is declined.

A clearer unsubscribe page

People who tap your opt-out link now land on a clean, branded page and get a clear confirmation once they are unsubscribed.

April 2026

Shopify integration

Send order, shipping and abandoned cart SMS from your Shopify store, with your customers synced to Mobile Message contact lists automatically.

Register sender IDs through the API

Apply for a custom sender ID from your own system with the new sender ID registration endpoint.

API Sender IDs API documentation →

Password reset for team members

Users on your account can now reset their own password from the login page.

Bot protection without the puzzles

Sign-in and signup forms now use Cloudflare Turnstile, a privacy-friendly check that runs in the background with no image puzzles to solve.

Security

Webhook and API request logs

See every webhook we send you and every API request you make, with the full request and response, right in the app.

March 2026

Performance reports

The new Performance page shows delivery, replies and unsubscribes for every send, with a detailed breakdown of each one.

Staggered sending

Spread a send evenly over a period you choose, so replies and calls arrive at a pace your team can handle.

Custom contact fields and VCARD import

Store up to five custom fields on each contact and use them to personalise messages. You can now import contacts from VCARD files as well as spreadsheets.

Scheduled sends grouped together

Scheduled messages are now grouped by send, so you can review a whole campaign and cancel it in one click.

HubSpot integration

Sync HubSpot lists to Mobile Message, send SMS from HubSpot workflows, and log every message on the contact timeline.

Integrations HubSpot guide →

Public status page

Check live platform status and incident history any time, and subscribe for automatic notifications.

Support View status →

Planning Center integration

Connect Planning Center and text your church lists and groups, kept in sync automatically.

Help centre search that understands you

Help centre search now matches what you mean, not just the exact words you type.

Instant answers in live chat, day or night

Our own live chat answers questions instantly at any hour, using what it knows about the platform, and brings in our team whenever you need a person.

Support

A bigger Zapier app

Our rebuilt Zapier app has 13 actions, 3 triggers and searches, so you can connect Mobile Message to thousands of other apps.

Integrations Zapier guide →

Send from your own mobile number

Verify your own mobile number and use it as your sender, so replies come straight back to your phone.

Control message length in the API

Set max_parts to allow API messages of up to 99 parts, or to cap them below the default of 10, and manage webhooks with new v1 endpoints.

A faster help centre

The help centre moved to a faster platform with better search and more step-by-step guides.

Contacts in more than one list

Add a contact to several lists at once, and start a new message straight from a contact or a list.

Contacts

February 2026

Friendly sender names and bulk unsubscribe

Give your senders friendly labels so they are easy to tell apart, unsubscribe a batch of numbers in one go, and resend an invitation to a team member who has not joined yet.

Account Contacts

Notifications to more than one email address

Send reply and unsubscribe notifications to as many email addresses as you need.

Messenger drafts and contact details

Messenger now keeps your unsent drafts and shows the contact's details beside each conversation.

Quicker templates and contact filters

Use a saved template in one click, and filter your contacts to find anyone who is not in a list.

Sending Contacts

Message costs in History

History now shows how many credits each message used.

Sending

Opt-outs take effect everywhere

When someone unsubscribes, they are now removed from your lists and any messages already scheduled to them are cancelled automatically.

January 2026

The Mobile Message help centre

Step-by-step guides for every part of Mobile Message, all in one place.

Message part details in delivery receipts

Delivery receipt webhooks now include the details of each part of a long message.

December 2025

Extra dedicated numbers

Add more dedicated numbers to your account, so different teams or brands can each have a number of their own.

Sender IDs

Unsubscribe webhooks link back to the message

Unsubscribe webhooks now reference the message the person replied to, so you can see which send prompted the opt-out.

November 2025

Sender ID registration built into the app

Custom sender IDs are registered with the ACMA Sender ID Register straight from the app. Follow each application on the Sender IDs page and get an email at every step.

Fast-tracked sender ID applications

As a certified telco for the register, we can verify your identity online and fast-track your sender ID application.

Replies go to the team member who sent

Reply notifications now go to the person on your team who sent the original message.

Messenger Notifications →

October 2025

Email to SMS replies arrive by email

Replies to messages sent with Email to SMS now come back to the sender's inbox.

September 2025

Get your old dedicated number back

If a dedicated number you used before is still available, you can reclaim it instead of starting again with a new one.

Sender IDs

PingOne integration

Deliver SMS verification codes from PingOne by Ping Identity through Mobile Message.

Integrations Security

August 2025

Emojis and other languages

Send messages with emojis and non-English characters from the app and the API.

Longer messages through the API

The API now accepts messages of up to 10 parts, so there is room for more detail in each message.

API

Smart punctuation fixed automatically

Curly quotes and similar characters pasted from Word or email are converted automatically, so they do not make your message longer.

Sending

Preview before you send

See exactly how your message will look on a phone before you send it.

Sending

Email to SMS for whole lists

Email to SMS can now send to an entire contact list in one go.

Unsubscribes page

See everyone who has opted out in one place, and re-subscribe a number when someone asks to hear from you again.

Export contacts and search by name

Export your contacts to CSV, and search Message History by contact name.

Contacts

July 2025

3CX integration

Send and receive SMS from your 3CX phone system.

Integrations 3CX integration →

June 2025

Delivery estimates and status explanations

After you send, you see an estimate of when your messages will arrive, and every status in History has a plain-English explanation.

Sending

May 2025

Monthly usage summary

A monthly email sums up your sending for the month.

Account

Contact names in reply notifications

Reply notification emails now show the contact's name, not just their number.

Messenger

Faster contact search

Find contacts by their full name or their local 04 number.

Contacts

A simpler way to buy credits

The Buy Credits window has been redesigned to make choosing an amount quicker and clearer.

April 2025

Email login verification for team members

Team members can verify their logins by email as well as by SMS.

Replies linked to the original message

Inbound webhooks now tell you which message a reply is responding to.

API documentation and OpenAPI spec

Full API documentation on its own page, plus an OpenAPI specification you can load into your tools.

March 2025

Messenger

Have one-to-one SMS conversations with your contacts in a chat-style inbox.

Free dedicated number

Paying customers get a free dedicated number, so replies come back to a number that is yours alone.

January 2025

Simple API

Send an SMS with a single web address, ideal for systems that can only call a URL.

Integrations in the app

A new Integrations area shows how to connect Mobile Message to the tools you already use, starting with Google Calendar appointment reminders.

Send to all contacts

Send a message to every contact in your account in one step.

Sending

Security statement

A plain-language page explaining how we protect your account and your data.

October 2024

The Mobile Message API

Send SMS and check delivery and your balance from your own software. Create API keys in the app and receive delivery receipts and replies by webhook.

Zapier integration

Connect Mobile Message to thousands of other apps through Zapier.

Integrations Zapier guide →

Team logins

Invite colleagues to your account, each with their own login.

September 2024

Large imports run in the background

Big spreadsheets now import in the background, so you can keep working while thousands of contacts are added.

Mobile Message launches

Mobile Message opens to Australian businesses, built from the ground up on more than 20 years in Australian SMS. From day one you could send and schedule bulk SMS, manage contacts and lists, use templates, receive replies, send from your business name or a dedicated number, and buy credits as you need them.

Account Our story →

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