Sinch MessageMedia vs Mobile Message
You're Paying Double
for Every SMS
On a MessageMedia plan? Switching to Mobile Message saves you between $240 and $6,870 a year, depending on how much you send. No plan fees, no 12-month contract, and your first purchase is just 1.6¢ per SMS.
Mobile Message
- ✓2¢ to 4¢ per SMS
- ✓No monthly fees
- ✓No lock-in contract
- ✓Free dedicated number
- ✓Credits never expire
Sinch MessageMedia
- ✗5.9¢ to 8¢ per SMS
- ✗Monthly plans $45 to $789
- ✗12-month contract on monthly plans
- ✗Number needs the $115/mo plan
- ✗Included SMS expire monthly
Mobile MessageMobile MessageMobile MessageMobile MessageMessageMedia figures from Sinch's Critical Information Summary and pricing page, July 2026. All prices AUD excluding GST.
What the Same Messages Cost
Total monthly cost, using the cheapest MessageMedia option for each volume versus Mobile Message standard rates.
MessageMedia totals use the cheapest option for each volume per Sinch's Critical Information Summary: Prepaid at 8¢ for 500, otherwise the cheapest monthly plan that can carry the volume plus overage at that plan's rate. Mobile Message standard rates shown; a first purchase is 1.6¢ at any volume ($320 for 20,000).
The Fine Print on Your MessageMedia Plan
All from Sinch's own Critical Information Summary. None of it applies at Mobile Message.
$540 to $9,468 minimum spend, with an Early Termination Charge if you leave early.
The $45, $115 and $279 plans cap at 8,000 SMS a month. Even the $789 plan caps at 35,000.
Unused allowances expire at the end of every billing cycle. The plan fee doesn't.
Salesforce $15/seat/month (5-seat minimum), NetSuite $100/month, Dynamics $280 setup + $95/month.
Your Dedicated Number Is Free
Two-way SMS on your own virtual number, included with your first purchase. At MessageMedia a dedicated number needs the $115/month Conversations plan, a minimum of $1,380 over its 12-month term.
How the Free Number WorksSide by Side
| Mobile Message | Sinch MessageMedia | |
|---|---|---|
| No monthly fees | ✓ | ✗monthly plans $45–$789 |
| No lock-in contract | ✓ | ✗12-month minimum on monthly plans |
| No monthly sending cap | ✓ | ✗8,000–35,000 on monthly plans |
| Credits roll over | ✓never expire | ✗included SMS expire monthly |
| Free dedicated number | ✓ | ✗needs the $115/month plan |
| Free Salesforce, HubSpot & Shopify integrations | ✓ | ✗Salesforce from $75/month |
| No credit card surcharge | ✓ | ✗1% surcharge |
| 100% Australian owned | ✓ | ✗foreign owned |
| REST API & webhooks | ✓same 2¢–4¢ rates | ✓plan + overage rates |
What Integrations Cost
The integrations both platforms offer natively, compared like for like.
| Integration | Mobile Message | Sinch MessageMedia |
|---|---|---|
| Salesforce | ✓free, native | $From $75/month |
| HubSpot | ✓free, native | $needs a monthly plan |
| Shopify | ✓free app | $needs a monthly plan |
| Zapier (7,000+ apps) | ✓free | $needs a monthly plan |
Fees from Sinch's Critical Information Summary. MessageMedia integrations aren't available on its Prepaid tier, so all of them require a monthly plan on a 12-month term. Salesforce costs more on top of the plan, at $15 per seat per month with a 5-seat minimum. Mobile Message integrations are free on every account. See all Mobile Message integrations.
The Two Pricing Models
Mobile Message: pay per message
| Volume | First Purchase* | Standard |
|---|---|---|
| 500+ | 1.6¢ | 4¢ |
| 1,000+ | 1.6¢ | 3.5¢ |
| 10,000+ | 1.6¢ | 3¢ |
| 100,000+ | 1.6¢ | 2.5¢ |
| 1,000,000+ | 1.6¢ | 2¢ |
* First purchase within 30 days of signup, any volume. No other charges of any kind. Full pricing.
MessageMedia: plan + overage
| Plan | Included SMS | Extra SMS | Min. 12-Month Cost |
|---|---|---|---|
| Basics $45/mo | 570 | 7.9¢ | $540 |
| Conversations $115/mo | 1,600 | 7.3¢ | $1,380 |
| Pro $279/mo | 4,000 | 6.9¢ | $3,348 |
| Pro Plus $439/mo | 7,300 | 6¢ | $5,268 |
| Advanced $789/mo | 13,500 | 5.9¢ | $9,468 |
Source: Sinch Critical Information Summary. Unused included SMS expire monthly.
Switching Takes an Afternoon
Bring your contacts
Export from MessageMedia as a CSV and upload them here, opt-outs included.
Keep your sender ID
As an ACMA Certified Provider, we fast-track your business name onto the Sender ID Register.
Send at 1.6¢
Test with 50 free credits, then your first purchase is 1.6¢ per SMS at any volume.
On a MessageMedia monthly plan? Check your contract end date, and set your account up free in the meantime.
Run the Numbers on Your Own Sending
Start with 50 free SMS credits. No credit card, no contract, and a free dedicated number with your first purchase.
Frequently Asked Questions
Is MessageMedia the same as Sinch?
Yes. MessageMedia was acquired by foreign-owned communications company Sinch in 2021 and now operates as Sinch MessageMedia. Sinch also owns other SMS brands that have served the Australian market, including SMS Broadcast and ClickSend.
Does Sinch MessageMedia have a lock-in contract?
Yes. Sinch's Critical Information Summary lists a 12-month minimum service period on every MessageMedia monthly plan, with a minimum 12-month cost of $540 to $9,468 depending on the plan, and an Early Termination Charge may apply if you cancel within the term. Mobile Message has no contracts and no minimum spend.
Do MessageMedia SMS credits roll over?
No. Sinch's Critical Information Summary states that any unused allowances expire at the end of your billing cycle each month. Mobile Message credits never expire.
Is there a limit on how many SMS I can send with MessageMedia?
Yes. Sinch's Critical Information Summary lists a maximum monthly messaging limit on every MessageMedia monthly plan: 8,000 SMS on the Basics, Conversations, and Pro plans, 18,000 on Pro Plus, and 35,000 on Advanced. Mobile Message has no monthly sending cap.
Can I switch from MessageMedia to Mobile Message?
Yes. Export your contacts from MessageMedia and upload them to Mobile Message in minutes. Mobile Message is an ACMA Certified Provider and can fast-track your sender ID registration. If you're on a MessageMedia monthly plan, check your contract end date first, then set up your account free in the meantime with 50 free SMS credits.