People who run their week off Beeminder tend to be the sort who don't trust themselves to just remember a goal, they want a graph that punishes slacking off. Freelancers logging billable hours, runners logging kilometres, writers logging words, all of them need a fast way to get a number onto their road before the day slips past. Mobile Message can supply that speed, because a reply texted back to your business number is something Zapier can turn straight into a new datapoint on a chosen Beeminder goal.

The appeal is that no app needs opening and no form needs filling in. A person sends a text, Mobile Message receives it as an inbound message, and Zapier passes the content on to Beeminder to log against the goal already set up there. There's no dashboard to load, just a phone already in someone's hand and a number they can text without thinking twice about it.

For someone who already lives by their yellow brick road, adding a text based shortcut through Zapier removes one more excuse for a day going unrecorded, and keeps the road exactly as strict as they built it to be. A goal tracked by texting in a number stays tracked even on the days motivation is thin, because sending a text is easier to keep up than opening an app.