Recruiters can spend valuable time checking whether a promising IT candidate has been marked as a favourite and then deciding who should follow up. Avena provides a New Favorite trigger, giving that decision a clear event for a Zapier workflow. Mobile Message can turn the event into a direct SMS reminder or record the person for later contact.

A recruiter could use New Favorite to send an SMS to a hiring manager with the candidate details available from Avena. If a phone number is present and the person is appropriate for contact, the same event can run Mobile Message Create Contact or Add Contact to List. This makes the chosen recruitment step visible without requiring repeated checks inside Avena.

The workflow is intentionally specific. Avena supplies the event when a favourite is created, and Mobile Message performs the selected action. It does not assess candidates, send applications or synchronise recruitment records. Zapier provides the connection and lets you set the recipient, message and contact fields.