A customer replying to a text is one of the clearest signals a business gets, and what happens straight after that reply often decides whether the conversation keeps moving or stalls there.

Connect Whinta to Mobile Message through Zapier and that reply can do more than sit in an inbox. A customer texting in on Mobile Message can trigger Whinta to send a plain WhatsApp text back, follow up with an image, video or document through a media message, or send an approved template message with the right variables already filled in. Running a campaign at scale on Whinta means every one of those replies can be handled the same way, without someone manually switching between the SMS and WhatsApp to answer.

The same connection covers delivery status. An SMS delivery status update can also trigger Whinta to send a text or template message over WhatsApp, giving the customer a second channel to receive the message on. For a business already running campaigns and contacts through Whinta, this means Mobile Message's incoming replies and delivery events become extra input the WhatsApp side can act on straight away.