Loyalty programs, event organisers and cafes running a tap card scheme live on getting a pass into someone's phone the moment they ask for one, not after they have filled in a form and waited for an email that might land in spam. WalleTap gives you the tools to create a pass, update an existing one and send a notification to everyone holding a card, and the gap most of these operators feel is what happens between someone asking to join and a pass actually appearing on their phone.

That gap is where a text message does more work than an email ever will, since almost everyone opens a text within minutes of it arriving. Wiring Mobile Message into WalleTap through Zapier means an inbound text from a customer becomes the signal to create their wallet pass, and a follow up text with updated details can trigger WalleTap to update the pass already sitting on their phone.

None of this needs a native connection between the two platforms, just a Zap built once that watches for an incoming text and hands the request to WalleTap. For operators who sign up new members throughout the day rather than in one batch, that means a pass gets created the moment someone asks, without anyone on staff stopping to build it by hand.