Businesses running SMS confirmations alongside an email list often collect both a phone number and an email address on the same form or checkout, and a handful of those email addresses are always wrong, misspelled, disposable or simply fake by the time anyone looks at the list properly.

verifi.email doesn't send anything itself, it validates an email address so the rest of a Zap can be trusted. Dropped into a Zap alongside a step that texts a customer through Mobile Message, a Validate Email Address check keeps that side of the contact record accurate even though the confirmation itself is going out by SMS. It suits anyone who collects both channels at once and wants the email half of that record to actually be usable later, not just the phone number.