A new contact appears in Unify360, and your team still has to copy details into a messaging system before anyone can follow up. A Zapier connection to Mobile Message can turn that contact event into a prompt, welcome message or service update without asking staff to re-enter the mobile number. You can also respond to a Contact Updated event when a customer’s details change, keeping your outreach process tied to the information your communications team already uses.

Build a Zap that sends an SMS from Mobile Message after Unify360 creates a contact, or add the person to a Mobile Message list for a later campaign. You can also use Mobile Message’s Create Contact action when a Unify360 event should create a matching contact record. This is useful for teams that centralise contacts in Unify360 while using SMS for timely customer communication. The connection runs through Zapier, so you choose the fields, message wording and conditions that suit your process.

Unify360’s Send Review Invite action can also be started by an inbound SMS or a delivery update from Mobile Message when that response fits your review workflow. Keep the automation focused on a clear customer outcome, such as acknowledging a new contact or inviting feedback after service. Mobile Message sends the text, while Unify360 remains the place where contact and reputation activity is managed.