Matchmakers spend most of the working day in conversation, texting candidates, checking in with clients, and chasing a reply before a promising match falls through. Una is built around that pace of work, keeping leads and users organised in one place instead of scattered across a phone's message history and a dozen half remembered conversations.

Mobile Message handles the texting side of that work and can hand information straight to Una through Zapier. When a candidate replies to a text, that reply can create a new lead in Una automatically, saving the matchmaker from typing details into the system by hand. Once someone agrees to move forward, the same kind of reply can create their user profile instead, so a relationship that starts with a text message ends up properly recorded rather than living only in a phone.