Manual follow-up can easily get lost when your work moves between the construction site, the office and customer conversations. A new contact in towio may sit unnoticed until someone checks the system, while a new invoice can leave a customer waiting for an update. A Zapier workflow can pass those events to Mobile Message, so important messages go out while your team keeps working.

Use a new contact to send a welcome text, or use a new invoice to remind a customer that their payment details or next step are ready. Mobile Message can also create a contact from an event in towio, helping your team keep a usable SMS contact record. The workflow is one-directional and follows the fields you choose in Zapier, rather than synchronising the two systems. For trades and service businesses, that means fewer manual chases after paperwork is created and a clearer way to keep customers informed. You can personalise each SMS with the contact or invoice details available in towio.