Financial advisers, mortgage brokers and compliance teams who need a clean record of every client touchpoint are the ones building their operations around Singular by Patrina, a CRM made for the regulatory demands of financial services. Day to day, that means creating leads, contacts, accounts and activity records that hold up if a file is ever reviewed by a regulator.

Linked to Mobile Message through Zapier, that record keeping can start from the SMS side of the business instead of a form or a phone call. A prospect who replies to a text can be added as a new lead in Singular by Patrina, ready for an adviser to follow up. A client's response can instead go in as a contact, and the reply itself logged as an activity record for the file.

A delivered text carries its own value too, since a confirmed delivery can be logged as an activity in Singular by Patrina, giving compliance a record that the message reached the client and not just that it was sent. For a business built around audit trails, that closes a gap that used to mean copying details across by hand.