A property owner texts back interested in an offer and then the lead sits in a phone thread until someone remembers to type it into REsimpli. That gap between a reply landing and a lead getting logged is where deals go cold, especially when a team is working several conversations at once and a phone screen is not the place to keep track of them. Connecting Mobile Message to REsimpli through Zapier closes that gap, turning an inbound text straight into a record in your CRM.

When someone replies to a text about a property, that inbound message can automatically create a new lead in REsimpli, so the investor working the deal sees it appear without anyone re-typing details from a phone screen. A similar reply from someone interested in buying can be added as a buyer in REsimpli the same way, so both sides of a deal get tracked from the moment they text in rather than a day later once someone catches up on messages.