Production and post production companies running a lean sales pipeline often pick up new work from a text as much as an email, a producer replying to a quote or a client asking about availability for a shoot while they are still on set somewhere else. Connecting Mobile Message to Reel.io through Zapier means that reply, picked up as an Inbound SMS Received event, can trigger Reel.io's Create Prospect action, so the enquiry is sitting in the pipeline before anyone has to open a laptop and start entering the details themselves.

The same event can instead trigger the Create Contact action when a text is more of an introduction than a new deal, so a small team building out its Reel.io contact list is not typing names in by hand after every phone conversation that started as a text, whether that contact turns into paid work straight away or simply stays on file for the next project.