Agents working under the Realty Executives banner spend a good part of the day fielding texts from people asking about a listing, a valuation, or an inspection time, often while standing in an open home with no way to sit down and enter details into Prime Agent. Every one of those replies is a lead if it gets captured properly.

Prime Agent is the intranet dashboard Realty Executives agents already use for marketing collateral, resources and business tools, and its Create Lead action is where a new enquiry needs to end up to be followed up properly. Connected to Mobile Message through Zapier, the Inbound SMS Received event can trigger that action directly, so a text from a prospective buyer or seller becomes a lead in Prime Agent without the agent typing it in later from memory.

For agents and teams who lean on SMS as a first point of contact, this closes the gap between a reply landing on a phone and that reply becoming a record the office can act on. Nothing about a name, a phone number or a question needs to be re-entered by hand once the text has already said it.