A customer texts back to confirm their appointment went ahead, and the conversation ends there because nobody follows up to ask how it went. Profile Pulse exists to close that gap, using its Send Review Request action to reach out by email or SMS and ask for a review while the experience is still fresh in the customer's mind.

Paired with Mobile Message, that follow up can start the moment a text conversation happens on your end. A customer replying to a message you've sent, or a text you've sent them being confirmed as delivered, can trigger a Zap that runs Profile Pulse's Send Review Request action, without anyone remembering to chase it manually days later. Since Mobile Message doesn't say what a customer's reply actually contained, this works best for straightforward moments, such as confirming something is done or delivered, then asking for feedback while the whole thing is still top of mind for both sides.