Product managers, customer success teams and SaaS founders often rely on Pendo Feedback to keep customer requests visible and organised. A new request can capture an important idea, while a new comment on a request may add context that someone needs to review. Request status changes can also mark progress that customers are waiting to hear about.

With Zapier, these Pendo Feedback events can prompt Mobile Message to send an SMS to a customer, team member or stakeholder. For example, a request status change could notify a customer that their suggestion has moved forward, while a new request could alert the product owner to follow up promptly. You can also create a Mobile Message contact from a new request, helping keep relevant contact details available for future messages. This connection helps teams respond to feedback at the right moment, without checking another system throughout the day or relying on someone to remember each update.