A customer who replies to a text with an honest opinion about your product has just handed over the kind of feedback that normally takes a survey and a follow up email to extract, and OrbitAI is where that feedback belongs once it arrives, sitting alongside the notes a product team already keeps on what customers want next from whatever gets shipped.

OrbitAI is built for teams that manage product strategy, user research and customer feedback in one place, giving everyone from the product manager to the support team a single feed of what real customers are actually saying rather than a spreadsheet nobody opens twice a month or a thread buried in someone's inbox.

Paired with Mobile Message through Zapier, a reply to a text becomes a create feedback note action in Orbit without anyone copying and pasting it across by hand. The product team sees the comment where they already look for it, and the customer never knows their reply travelled anywhere beyond the conversation they thought they were having with the business they texted. A one line reply about a delivery problem or a feature request ends up filed next to every other piece of research the team collects.