A new issue appears in Ninety during the weekly leadership meeting, but the people responsible may not see it until much later. A Zap can react when a new issue is created, a new measurable is added, or a to-do is created, updated, or deleted. Mobile Message can then send a plain text alert to the relevant team member, giving them a clear prompt while the discussion is still fresh.

This connection suits organisations that use Ninety to keep goals, issues and tasks moving. You choose the Ninety event, map the available details into an SMS, and let Zapier pass the information to Mobile Message. You can also use a new team event to send an introduction or onboarding message to a nominated contact. The result is a practical notification layer around the work already recorded in Ninety, without asking staff to monitor another screen. It does not synchronise Ninety and Mobile Message, and each Zap runs in the direction you configure.