A bid changes status while your estimator is out on site, and the customer is left waiting for news. MeasureSquare CRM can show the change, but someone still has to notice it, find the right number and send an update. A Zapier connection to Mobile Message can turn important project events into plain text messages, so your team spends less time checking screens and chasing follow-ups.

Use Bid Status Changed to send a progress message when a bid moves forward or needs attention. Quote Status Changed can prompt a customer to review the latest quote, while Invoice Status Changed can alert your office when payment information needs action. You can also use Mobile Message's Create Contact action to add a person to your messaging records when a relevant CRM event occurs. Messages can be personalised with the project or invoice details available in the Zap, helping customers receive timely updates without requiring a staff member to send each one manually.