A donor texts back to say thanks, ask a question or confirm a pledge, and that reply can immediately create an interaction record in Keela so your fundraising team has a timestamped note without typing it up later. The same reply can create a new individual contact if the donor is texting in for the first time, or create or update an individual contact when they are already in your database. Mobile Message connects to Keela through Zapier, turning an inbound text into the donor management update that would otherwise wait for someone to open their phone and copy it across.

For a nonprofit juggling appeals, events and one-off gifts, having every reply logged against the right donor removes a small but constant admin task. A volunteer coordinator no longer has to remember which supporters texted back this week, because Keela already shows the interaction against their profile, ready for the next follow up call or thank you letter.