A text from a customer is one of the clearest signals a lead exists, arguably clearer than a form fill, because someone bothered to type an actual message and press send. That signal is only useful once it turns into a tracked lead somewhere your sales team actually looks, rather than sitting unread in a phone until someone happens to notice it later in the day, by which point a competitor may already have replied.

Connected to Mobile Message through Zapier, KarelCRM can create a new lead the moment someone texts your business, complete with a notification to your KarelCRM users so the right person knows to follow up straight away. A reply that would otherwise sit in a phone becomes a lead in the same CRM your team already uses for proposals, orders and stock management, ready for whoever picks it up next without a second tool to check or a second login to remember.