Recruiting participants for a research study usually means someone manually copying phone numbers into a spreadsheet, then hoping a reply text gets logged before the interview slot fills. That gap between a person answering an SMS and their details actually landing in Great Question is where candidates get lost, and where a recruiter ends up chasing the same person twice because nobody updated the record.

Connected through Zapier, Mobile Message can hand that step off. When a candidate texts back to confirm interest, Great Question can create a candidate record automatically, so a UX researcher never manually retypes contact details from a phone reply. As delivery status changes on messages sent out to a panel, Great Question can update a candidate record too, keeping outreach status current without anyone opening a spreadsheet. It only covers Mobile Message triggering these actions rather than the other way round, but it removes a genuinely repetitive piece of recruiting admin.