A new business partner is added while a project team is busy managing day-to-day work in Etendo. That record can easily wait before someone adds the next contact or sends an update. Through Zapier, Etendo’s New Bussiness Partner trigger can start a Mobile Message action, making the new relationship visible to the person who needs to respond.

Use the event to send an internal SMS to a sales or administration contact when a partner is created. You can also create a corresponding contact in Mobile Message, so the partner’s mobile details are available for later SMS activity. The fields passed from Etendo determine what can be included in the text or contact record.

This is a focused event-to-action workflow rather than a native two-way connection. Etendo starts the Zap, and Mobile Message performs the selected action. You can choose the message, recipient and contact fields in Zapier, then test the result before putting the workflow into use.