Sales teams running on Engaz CRM often pick up more conversations by text than by any other channel, especially once a phone number becomes the easiest way for someone to reach out with a quick question about price or availability. The trouble is that those early conversations tend to stay inside a phone or an inbox instead of showing up as a lead anyone on the team can follow up on, and a promising reply can sit unread until someone happens to check the number it came through.

Connecting Mobile Message to Engaz CRM through Zapier gives those text conversations a home. When Mobile Message receives an inbound text, Zapier can send the contact's details straight into Engaz CRM to create a new lead, turning a reply into a lead the sales team can track, assign and follow up on the same way as any other enquiry that comes through the usual channels, rather than one that only exists inside a phone.