A text from a number you don't recognise is often the first sign someone is interested in what you sell, and if that reply sits unseen in a phone for a day, the opportunity can go cold before your sales team even knows it exists. Mobile Message's Inbound SMS Received trigger can pass that moment straight into EH CRM the moment it happens, instead of relying on someone to remember to write it down later.

Set up the Zap once and every incoming text creates a fresh record through EH CRM's Create Prospect action, giving your pipeline a new entry to work instead of a message sitting buried in your phone. It won't score or sort the lead for you and it won't chase them up on its own, but it does make sure nobody who has already reached out by text gets missed while you're busy running the rest of the business.