A product update is published while customers are away from your website or app. Beamer gives teams a newsfeed and changelog for announcements, but an SMS can bring an important release to someone’s attention sooner. A Zapier workflow can send Mobile Message text when a new post is published or when feedback arrives.

New Post can trigger Send SMS with a short announcement and a link to the full update. New NPS Response can also alert a customer experience team when a response arrives, while New Comment can notify the person responsible for the relevant post. These messages can be limited to selected Beamer events so routine activity does not become unnecessary texting.

Beamer remains the place for the full announcement, idea, or comment. Mobile Message delivers the plain text notification, and Zapier passes the selected details between them. Beamer’s listed actions can create posts, ideas, comments, or votes, but a sensible customer notification workflow will usually start with a Beamer trigger and send an SMS. This keeps the result clear and noticeable.