Subscribers can hear about a product update while the news is still relevant, rather than discovering it later in a website widget. AnnounceKit can trigger a message when somebody subscribes to a project or when a new post is created. A new comment or reaction can also notify a team member or selected audience when discussion needs attention.

Through Zapier, these AnnounceKit events can start Mobile Message actions such as Send SMS, Create Contact and Add Contact to List. A new subscriber can be added to Mobile Message and welcomed by text, while a new published post can prompt an SMS containing a short summary and link. This connection is useful for product teams, agencies and support teams that want important release information to reach people who have chosen to follow a project. AnnounceKit remains the place for the full newsfeed and discussion, while Mobile Message provides the direct text notification. Keep the SMS focused on the update and direct recipients to the post for detail. The result is stronger awareness of releases without asking someone to copy subscribers into a separate messaging process.