A prospective student sends a text asking about the application deadline, and that message alone is enough to start a record in the admissions system, with nobody needing to copy details across by hand afterwards or dig through an inbox to find it later.

Admitcue is built as an admissions CRM for universities, giving recruitment teams one place to capture leads, track applicants through the stages of an application, and manage the messages sent to prospective students throughout the process. Its push lead action works with any source, taking details from form submissions, Facebook Lead Ads, Instagram DMs, WhatsApp contacts and more, and creating or updating that person's record without anyone re-entering the same details twice.

Mobile Message connects to Admitcue through Zapier, so a text that comes in from a prospective student can be enough on its own to push them into Admitcue as a lead. An enquiry sent by SMS, from someone who saw a course advertised and wanted to ask a quick question, ends up sitting in the admissions system next to every other applicant, ready for a recruitment officer to follow it up.