Customers who order through your shop expect updates about their shipment, but keeping them informed requires constant attention to tracking details and customer preferences. Without timely SMS notifications, they wonder if their order is coming and contact your support team for status updates. Zapier connects Shippo to Mobile Message so your customers stay informed automatically at every stage of their shipment. When a new order comes in, you can send the customer an SMS confirming receipt and providing their order number and expected delivery date. When you generate a shipping label in Shippo, you can send them an SMS with their tracking number so they can monitor their package in real time. Customers feel valued and informed, your support team answers fewer questions, and your repeat purchase rate improves as a result.