Admissions teams juggling enrollment enquiries across email, phone calls and text messages need every reply to land somewhere a colleague can actually see it, not just in one staff member's phone. SchoolMint centralises enrollment activity from a family's first enquiry right through to enrolment, along with the UTM data and email flows around it, but a text from a prospective family only helps the process if someone adds it to the right record straight away.

Connected to Mobile Message through Zapier, an incoming text from a family can create or update their enquiry in SchoolMint automatically, get logged as a student activity against an existing record, or add the sender to an email flow that's already running. The admissions team sees the full picture building up in SchoolMint without anyone copying a single text reply across by hand at the end of the day.