A homeowner fills out a quote request on your roofing website with nothing more than their name and address, and the sales team is left waiting for someone to manually look up the roof size, the materials and the likely cost before anyone can reply. By the time a rep gets to it, the homeowner has often already called a competitor who managed to reply first with a number.

RoofTap turns that address into a full roof profile in seconds. Its Enrich Lead With Roof Data action returns roof measurements, a material takeoff and property data for any street address, the kind of detail a rep would otherwise pull together by hand from several different sources before putting a number on a job.

Connected to Mobile Message through Zapier, that enrichment can sit in the middle of a bigger Zap. A lead comes in from a form or an ad, RoofTap fills in the roof data, and Mobile Message texts the homeowner an estimate before they have even left the page, closing the gap between enquiry and reply and giving the business the first word on price instead of the second.