A prospect finishes watching your product demo end to end, and that's the exact moment a sales rep wants to hear about it, not two days later once the lead has gone quiet. Walnut tracks when someone views a demo or opens a saved playlist, and through Zapier that activity can trigger an action inside Mobile Message the instant it happens.

A demo viewed event can text the assigned rep straight away, so a hot prospect gets a follow up call before the moment passes and the interest cools off. A playlist viewed event can do the same for a rep managing several accounts, or add the prospect to a list in Mobile Message built for people actively working through a deal. Sales teams get moved by attention rather than waiting for someone to check a dashboard at the end of the day, and a rep juggling a full pipeline gets pointed at the one prospect worth calling right now.