If you run an affiliate program, you know that affiliates who feel welcomed and supported perform better. Yet many brands make new affiliates wait hours or even days to hear from them, sometimes just getting a generic email with their API credentials and affiliate links.

Refersion tracks all your affiliate activity and relationships, but it's what you do in the first few minutes after someone signs up that makes the real difference. When a new affiliate joins your program, you can send them an instant SMS welcome message, share expectations, congratulate them on becoming a partner, or direct them to resources. This personal touch, a quick text instead of a generic templated email, shows your program is active and your team is excited to work with them.

Affiliates who feel valued and welcomed perform better, stay active longer, and are more likely to refer other potential partners. Fast personal communication sets the tone for the entire relationship.