A customer who texts your business back should show up in your marketing lists straight away, not sit unread in a phone while someone finds time to copy their number across by hand.

Mobile Message connects to Privy through Zapier so texting activity can shape the contact records Privy uses for popups, email and SMS campaigns. When someone sends an inbound text, the Zap can create a contact in Privy so that person is captured for future marketing without anyone re-typing a phone number or digging through old message threads to find it. A delivery status update on a text message can trigger the same connection to update an existing contact, marking a number as unreachable after a failed delivery so Privy stops targeting a customer who was never going to see the message anyway.

This keeps a Privy contact list closer to what is actually happening with a customer, without extra admin. A reply that used to sit in a message thread becomes a proper record inside Privy, ready for the next popup, email or SMS campaign, and stale numbers get flagged as delivery problems come through rather than staying live until someone eventually notices the bounce.