Primeira SMS Integration

Yes — Mobile Message integrates with Primeira. Send and receive SMS from the tools you already use.

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✓ 50 FREE SMS credits included when you sign up

About the Primeira integration

A restaurant manager sees a new reservation arrive and wants the guest to receive useful information before service begins. Without an automated step, staff may need to copy reservation details into a separate messaging tool, which creates delays during busy periods. A Zapier connection to Mobile Message lets Primeira reservation events start an SMS workflow using the guest information available in the booking.

A New Reservation trigger can send a confirmation or arrival reminder through Mobile Message’s Send SMS action. You can also use Mobile Message’s Send SMS to List action when a reservation event should notify a selected operational list, such as the front-of-house team. If a reservation is cancelled, the same kind of Zap can send a clear cancellation acknowledgement or an update to the people responsible for the booking.

Primeira remains the place where reservations are managed. Mobile Message sends the SMS selected in Zapier, and the message can be tailored to the fields passed from Primeira. The connection does not imply a native or two-way integration. It gives the restaurant a practical way to turn reservation activity into timely, plain-text communication without adding another manual handover.

Categories:

Scheduling & Booking

A Zapier account and subscription is required for this integration. Please view Zapier's pricing page for further information.

Tip: If you're simply looking to send a message to all your contacts, you may not need an integration at all. Most platforms let you export your contacts — you can then import them into Mobile Message and send an SMS to everyone in just a few clicks.

What you can automate

Connect Primeira and Mobile Message through Zapier and these run on their own, with no code and no developer.

When Instant A new Primeira reservation is created Primeira · New Reservation

Then Text the guest a booking confirmation Mobile Message · Send SMS

Use this Zap

When Instant A Primeira reservation is cancelled Primeira · Reservation Cancelled

Then Text the guest a cancellation acknowledgement Mobile Message · Send SMS

Use this Zap

1.6¢ per SMS on Your First Purchase

Your first purchase is just 1.6¢ per message at any volume, and credits never expire. Stock up early and enjoy lasting value.

100% Direct-to-Carrier Delivery

Every message goes directly to Australian mobile carriers, never through other SMS aggregators or offshore routes.

FREE Dedicated Number

Get a dedicated virtual number to send and receive SMS messages, at no extra cost! Perfect for two-way SMS messaging.

Everything Primeira supports on Zapier

Any of these can start or complete an SMS automation with Mobile Message.

Triggers 2

New Reservation — Triggers when a new reservation is created.
Reservation Cancelled — Triggers when a reservation is canceled.

Everything Your Integration Needs

Easy-to-Use Integration

Our SMS platform is simple to integrate with your existing application.

Custom Sender IDs

Personalise your messages with a branded sender name, improving trust and engagement with your audience.

Real-Time Delivery Receipts

Track your message statuses in real time, ensuring complete transparency and campaign effectiveness.

Inbound SMS Handling

Receive replies and incoming messages directly into your app for seamless two-way communication.

Primeira + SMS: common questions

Can Primeira send an SMS for a new reservation?

Yes. Use Primeira’s New Reservation trigger with Mobile Message’s Send SMS action in Zapier. The SMS can contain the reservation details that Primeira makes available, such as the guest name, booking time or venue information.

Can a cancelled Primeira reservation send a text?

Yes. Primeira’s Reservation Cancelled trigger can start a Zap that sends an SMS through Mobile Message. This is suitable for a cancellation acknowledgement or another plain-text update based on the booking data.

How do I connect Primeira reservations to Mobile Message?

Connect your Primeira and Mobile Message accounts in Zapier, choose a Primeira reservation trigger and select the Mobile Message action. Map the guest details, test the Zap and turn it on. The setup needs no code and requires both accounts.

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