A new lead lands in your form with nothing more than a name and a phone number, and you want your first text to sound like you already know who you are talking to before you press send. Piloterr's Get LinkedIn Profile action looks up the lead's public profile from a LinkedIn URL, pulling their job title and company within seconds of the form being submitted, well before anyone on the team has opened the record.

Paired with Mobile Message through Zapier, that lookup can run right before a text goes out, so the message reaching the lead's phone mentions their actual role instead of reading like a generic template. It sits neatly in the middle of a bigger Zap, taking the output of a lead capture step such as a Facebook Lead Ads form and handing Mobile Message a name and a title to work with, rather than triggering a send on its own. The same enrichment can sit ahead of a Create Contact action too, so the record saved in Mobile Message carries the extra detail instead of arriving blank.