Marketing teams running email campaigns, social posts or product listings often need a fresh, personalised image for every send, and building each one by hand in a design tool does not scale past a handful of customers. That gap between wanting something tailored for each recipient and having the time to design it is exactly where an automated tool earns its keep.

OKZest is built for exactly that, its Generate Image action produces a custom image from a design by changing layer properties such as a name, a product or a price. Because SMS only carries plain text, OKZest's connection to Mobile Message through Zapier is not about sending the finished image itself, it sits alongside SMS in a wider Zap, generating the visual for an email or a social post while a separate text message carries the plain words of the same campaign. A retailer sending a personalised discount banner or a real estate agent generating a listing image can set the layer values once and let the rest run on its own for every new record.