Sales and recruitment teams often have nothing more than a name, an email address and a company on a lead form, which makes a follow up text feel generic and easy to ignore. Sending the same short message to everyone who fills in a form is quick, but it rarely reads as though anyone bothered to look the person up first.

LinkupAPI sits inside a Zap and fills in that missing context before a text goes out. Enrich Profile takes a name and company and locates the person's professional profile, Get Company Information by Domain pulls details from a domain name, and Get Company Information reads a company page directly. Connected to Mobile Message through Zapier, those details can be dropped into a message before it is sent.

A new lead captured in Facebook Lead Ads can run through Enrich Profile so the text that follows mentions their actual role and company. A Typeform entry with a work email can pass through Get Company Information by Domain first, and a Google Form response with a company page link can pass through Get Company Information before Mobile Message sends the message.