Picture this: you've just launched a limited edition collection on Instagram, and your followers are engaging in the comments and tagging themselves in the photos. You want to text them about stock levels or exclusive offers before everything sells out. With Mobile Message connected to Instagram through Zapier, you can automatically send SMS to customers when your account is tagged in a photo or when you post new content to your feed. This keeps followers in the loop about new products and promotions without relying on them to check their feeds.

Rather than manually tracking who's interested, the connection lets you reach customers directly the moment they engage. When a new photo or video goes live on your account, you can instantly notify your audience. When someone tags you in a post, you can respond with an SMS about relevant offers. Small businesses especially benefit from this approach, since text messages typically get read within minutes.