A customer messages your Facebook page with a purchase question and you're juggling replies across Messenger, email, and chat. Mobile Message adds SMS to the conversation via Zapier, so when a message arrives at your page, you can send them a text with the answer, create them as a contact, or add them to a broadcast list. Rather than asking people to check three different apps for your response, you're texting them on the channel they carry with them everywhere.

SMS is the channel most customers will check within minutes. When someone asks a question on your Facebook page, a text gets their immediate attention while they're thinking about your product. Over time, customers who message on Facebook become SMS contacts too, so future offers go straight to their phone. This keeps the response time honest, the conversation simple, and your customer base connected through the channel they prefer most.