Marketers who run lead generation campaigns on Facebook know that speed decides whether a lead quickly turns into a paying customer. Every new lead captured by a Facebook lead ad sits in a form that nobody sees until someone logs in to check it, and by the time a call or email goes out the person may have already moved on to a competitor's ad instead, for good.

Connected to Mobile Message through Zapier, a new lead can trigger a text message within moments of the form being submitted, while the same event adds that person as a contact in Mobile Message so their details are not sitting in Facebook alone. The lead can also be added to a follow up list, ready for a broader campaign later without anyone exporting a spreadsheet.

For a marketer running paid campaigns across several ad sets, this turns a lead form into the start of a conversation rather than a name sitting in a dashboard, easy to forget about. The text goes out automatically the moment someone submits their details, so follow up depends on the campaign, not on someone remembering to check for new leads between meetings.