Sales teams using Replify.ai want to respond while a new lead is still ready for contact. Replify.ai provides a New Lead trigger when an inbound or outbound conversation produces a lead with at least an email address or mobile number. Through Zapier, that event can send an SMS to a salesperson, create a Mobile Message contact or add the lead to a list.

A text can tell the right team member that a lead has arrived, while a Mobile Message contact can provide a separate record for later SMS communication. This is useful when Replify.ai handles the initial phone, email, text or chat interaction and a human needs to take the next step. Replify.ai has no supplied actions for a Mobile Message event, so the available workflow begins with New Lead. Mobile Message performs the selected action, and Replify.ai remains the source of the lead. Configure the recipient, message wording and contact fields in Zapier, then test the workflow with a representative lead before switching it on.