A text arriving from a customer asking for their loyalty card is the moment this connection earns its keep. Through Zapier, that Inbound SMS Received event can hand straight over to Engage by Cell, running the Generate Pass action to spin up a digital wallet pass tied to that person's details without anyone at the counter opening a separate app.

For businesses running loyalty programs, gift cards or event tickets through Engage by Cell, this means the pass creation step no longer needs someone at a desk copying details across from a text conversation. A customer texts in to join a loyalty program or request their card, and the reply comes back as a wallet pass they can add straight to their phone, rather than a manual follow up hours later.

Because Mobile Message's Inbound SMS Received only tells you that someone texted in, not what they are asking for, most businesses pair this with a keyword step so only the right messages create a new pass. Once that is set up, requesting a pass by text becomes as simple as sending a message, with Engage by Cell doing the work of generating it.