Sales and marketing operators who chase leads across social platforms rely on Devi to do the scanning for them, watching for mentions and posts that look like a buying signal before a competitor gets there first. Devi AI monitors social media for leads and mentions, and the moment one turns up, the question becomes how quickly someone on the team actually finds out about it. Zapier connects that discovery straight through to Mobile Message.

When Devi finds a new lead, that same event can create a contact inside Mobile Message so the person is on record without anyone typing their details in by hand. The same trigger can send a text to the salesperson responsible for following up, putting the lead in front of them within minutes instead of sitting unread in an inbox somewhere. Adding filters by Zapier means only the mentions that genuinely matter reach a phone at all.

The lead discovery stays inside Devi's own monitoring. Turning that discovery into a contact record or a text alert is Mobile Message's job, not feeding information back the other way. For a team that measures how quickly a lead gets worked, having a new post or mention become an SMS or a saved contact within moments changes how fast that first contact actually happens.