Online retailers, catalogue teams and store operators who run on EKM can use order events to keep customers informed by SMS. With Zapier, a new paid order can trigger Mobile Message Send SMS, giving the buyer a short confirmation or giving staff an immediate order alert. A new customer can also create a contact in Mobile Message for later communication.

EKM supplies several useful starting points, including New Order With Status, New Paid Order(s), New Customers and Updated Order With Status. You choose the event that matches your process, then map EKM details into a Mobile Message action. For example, a paid order can send a plain text acknowledgement, while a new customer can be added to a Mobile Message list after the contact is created. This is a Zapier connection rather than a native two-way integration, so each workflow has one defined trigger and one result. Filters can help limit messages to selected order statuses or customer groups.