Sellers running products across several marketplaces at once do not have time to manually log every new product idea that comes in by text from a supplier, a market stall visitor or a wholesale contact. EasyChannel is built for that kind of operation, centralising product and category management for a store that lists and sells in more than one place at the same time.

Connected to Mobile Message through Zapier, an incoming text message can create a new product in EasyChannel straight away, which suits a seller taking a quick request over SMS from a supplier or a customer. The same text can also create a new product category, handy when a seller is expanding into a new line and wants the category ready before individual products are added underneath it. Neither action changes how EasyChannel talks to individual marketplaces, they simply give a seller a text-based shortcut for getting new products or categories into the system.