Social media managers running accounts across a dozen platforms spend as much time scheduling and fixing posts as they do writing them, and any manual step in that process is one more place something gets missed between one channel and the next.

BulkPublish handles the publishing side of that work, letting a team create a post once and send it out to every connected channel, publish a draft immediately when the moment is right, update a scheduled post if the details change, or retry a post that only partly went out across its target platforms. Deleting old media, posts and labels keeps the whole library tidy once a campaign has run its course.

Connecting Mobile Message to BulkPublish through Zapier adds a text messaging channel to that process. When Mobile Message receives an inbound text, such as a customer replying with a quick testimonial or a review of a recent purchase, the Zap can publish that reply straight through BulkPublish so it reaches every connected channel without anyone copying the message across by hand or re-typing it into each platform separately. A team that already schedules and retries posts through BulkPublish gains one more source of content, coming straight from a conversation a customer started.