A property enquiry arrives through your BrightInvestor widget while you are comparing markets, checking rent comparables and underwriting another deal. The manual chase starts immediately. Someone needs a quick response, yet a new lead can sit in the platform until the next review. A Zapier workflow can watch for a new widget lead and use Mobile Message to send an SMS while the opportunity is still fresh.

You can also respond when a new property is created or when a new property list is created. For example, a team member could receive a text that a new listing needs attention, or a prospective buyer could receive a short follow-up after submitting their details. Mobile Message can send the message directly, send SMS to a list, or create a contact for later outreach. The result is a clearer handover between property research and lead follow-up, without asking staff to copy details from BrightInvestor into a separate messaging tool. The Zap runs through Zapier, with your BrightInvestor and Mobile Message accounts connected.