A social post goes live and the team needs to know whether a follow-up is required, but checking every account can interrupt the rest of the day. BlackTwist can trigger when a new post is published or when a new draft is created. Mobile Message can then send a plain-text SMS to a social manager, client contact or selected list.

This suits agencies and marketing operators who coordinate scheduled content across several accounts. A New Post event can alert someone that content is live and ready for review. A New Draft event can notify a client or approver that a post needs attention. BlackTwist also provides actions such as Create Post and Set Thread Follow-Up, but its supplied actions do not offer a clear customer-facing result when started by an inbound SMS. The practical workflow therefore runs from BlackTwist to Mobile Message through Zapier. It does not sync social posts or manage replies through SMS. You choose the event, map the available post information and decide who receives the message.